In recent years, new technologies such as Internet of things, Cloud Computing and Artificial Intelligence are no longer just concepts, but gradually applied to our daily life. Smart home is relying on these technologies to improve people's lives, so more and more smart home items appear in Chinese families.
Chinese Smart Home Market is Rising
As long as people give instructions, smart home will automatically operate, but also bring a human service experience, greatly improving the quality of life of people, especially by young consumers. IDC data show that in 2018, Chinese smart home market shipped nearly 150 million units, up 36.7% year-on-year, ranking the second largest in the world, reaching 6.532 billion US dollars. It is expected that Chinese smart home equipment market will continue to grow in the next five years, with the scale approaching 500 million units in 2023.
Sales of Smart Home Products
At present, smart home items with high heat include smart TV, smart speaker, smart door lock, and smart robot. In 2018, Chinese smart TV sales exceeded 50 million units, while smart speakers sold 46.7 million units in half a year, with sales of 1.21 billion yuan, exceeding the level of last year. Although the price of smart home items is relatively expensive, for the young people in China, the main consumer group, they pay more attention to the quality and function of products to bring good enjoyment.
Consumers Prefer to Operate with Mobile Phones
User survey results show that more than 70% of users like to use mobile phones to control smart home products, and nearly half of users prefer to use voice control. Artificial Intelligence has been applied to the smart home industry, and voice control will become the mainstream in the future. Gesture control has been applied in cups, air conditioners and audio systems, which makes up for the demand of products not suitable for mobile phone control. However, in the future, a variety of control modes will be integrated, and a product will have a variety of control modes.
How to Enter Your Products into Chinese Families
● Take Advantage of the Internet
The Internet is everywhere and is the best tool to promote brands. Brands can provide consumers with a variety of services and experiences through the Internet. For example, building digital scenes, consumers can experience online how to use smart home, use interactive games and other interesting ways to understand the functions of smart home, and even customize the products they want. As a result, brands can also collect a lot of data about consumers, so as to make adjustments and improvements in marketing strategies.
● Packaging Products with Short Video
Social media is one of the ways for foreign brands to open up their markets in China. Many brands use social media to create images and packaging products, but in China, short video is more popular, so more and more companies are turning to short video platforms. For example, Mi releases short videos on Tik Tok, creates scripts with product functions and highlights, and directly makes videos of business content. Brands can aggregate elements such as talent, pop music and interesting content in a short video. The advantages of rich play methods and platforms will attract more attention to you.
Many brands are not lack of creativity and good products, but become unfortunate because it is difficult to promote. TOJAR, a digital marketing company, is committed to opening up the Chinese market for foreign brands. TOJAR has a professional marketing planning team, providing brand promotion, agent operation of social media and risk control services, can help you solve a series of sales problems.