FOREIGN FRUIT EXPORTS TO CHINA HAVE ADVANTAGES
20/03/2019



The market size of fruit in China


 Consumer demand


In China, people think that fruits are rich in nutrients and good for their health. They have been instilled with the concept of “eating fruit after a meal” since childhood, and almost everyone has the habit of eating fruits every day. Chinese restaurant hotels also offer a complimentary fruit plate after guests have finished using the meal. In 2018, the per capita consumption of fruit in China reached 45 kg, and the total retail sales of fruit reached 730 billion yuan. In addition, most of China's native fruits are cheaper, so people consume a lot of fruit.




 Industry upgrade


In the past, China's fruits were mainly sold in farmers' markets and supermarkets. However, in recent years, China's fruit retail industry has developed rapidly, and the number of national chain brand fruit stores has soared. At present, there are more than 100 chain stores in China, and there are more than 1.51 million offline stores. Moreover, China's fresh e-commerce companies have also entered the fruit retail market. In 2018, the transaction volume of China's fresh e-commerce market reached 200 billion yuan. Whether it is sales channels or product transportation, there has been a big change.


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Advantages of foreign fruits in the Chinese market


Although the price of imported fruit is much more expensive than the domestically produced fruit, people's love for it is still unabated. In 2018, the total amount of imported fruits in China reached 5.527 million tons, and the total amount reached 7.62 billion US dollars, a year-on-year increase of 36%.


 Consumer


Chinese consumers generally have an early adopter mentality. They are curious about their foreign fruits and are very happy to try to buy them. In addition, consumers will look at the origin of the fruit, such as Chilean cherries, New Zealand kiwi and Thai durian, they will pick the fruit of the famous origin.


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 High quality


Although China has a good place of production, the Chinese fruit production industry and supply chain are not mature enough compared to foreign standard production. The import of foreign fruits into China will be subject to very strict tests, and the quality of the circulation market will be high. And imported fruit will also be marked with a clear brand and origin, which can give people a safe and reliable feeling.


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 High positioning


Unlike domestic fruits, foreign fruits are positioned in China in the middle and high-end markets. Whether it is a brand or a beautifully clean package, it can satisfy the consumption preferences of middle and high income groups. They will pay more attention to taste and good experience when they consume, so they will choose products with more famous brands.


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How to export fruit to China?


● Firstly, increase the visibility of your brand


According to incomplete statistics, 168 fruits from 44 countries and regions have been exported to the Chinese market. If you want your product to be competitive, you need to increase the brand's visibility. You can use social media to raise awareness of product manufacturing topics. For example, there is a hot topic in Chinese social media that is “to achieve the freedom of cherries.” People think that eating cherries represents a high standard of living. Due to this topic, the sales of zero-tariff Chilean cherries during the Chinese New Year surged 32 times.


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● Secondly, look for good Chinese sales channels


In addition to the chain brand fruit stores, fresh e-commerce such as Tmall, Jingdong and Daily Fresh is also a very good sales platform. Their business coverage is large and you can sell your fruit all over China. In addition, community group purchases use direct picking direct sales mode to reduce the cost of intermediate links, and can more deeply reach the low-end market and expand sales space.


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Exporting fruits to China is not a simple matter, but with TOJAR's professional team helping you, it can be easy. TOJAR is a professional digital marketing company with experienced social marketing and e-commerce operations teams to help your brand become famous in China and find the right Chinese sales channel for you to make your business in China smoother.


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